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Bluey stories at bedtime
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UGC and influencer creator · Gold Coast, Australia
Amy Hembrow
Mum of two, clinic owner and hopeless sentimentalist, making content for brands.
I make UGC and social content for brands: ready-to-run video for your own pages and ads, and posts on mine. I also co-own a skin clinic and run a fitness app business day to day, so I brief, approve and deliver like someone who sits on the brand side too.
Represented by 22 Management, alongside my sisters Tammy and Emilee.
Management
With 22 Management
I'm represented by 22 Management in Sydney, managed by Jo Constable. It's the first time my sisters Tammy, Emilee and I have all been with the same agency, and it just makes sense. Every brand enquiry goes through Jo.
For agencies and brands
At a glance
The short version, for anyone putting together a shortlist.
- Based
- Gold Coast, Queensland, Australia. Works with brands Australia-wide.
- Creates
- UGC video, sponsored Instagram Reels and TikToks, Stories, event appearances.
- Niches
- Motherhood and family, skin and beauty, home and interiors, fashion, Gold Coast travel and experiences, and horror film reviews.
- On camera
- Amy, her two kids (6 and 3), her home, and a working skin clinic.
- Platforms
- Instagram @amy_isha_hembrow · 247K
TikTok @amyhembrow - Usage rights
- Paid usage, whitelisting and exclusivity are quoted separately.
- Group bookings
- Available with her sisters Tammy and Emilee Hembrow.
- Management
- Jo Constable, 22 Management · jo@22.com.au
01 · UGC
Content made for brands
Product in use, inside a real week. Tap any video for sound.
02 · Fashion
Dressed for the day
Outfits worn to the things that actually happen: date nights, lunches, events and school runs. My "1 or 2?" posts are some of my most commented, because my audience loves to have a say.
03 · Everyday moments
The in-between, with brands in it
The school runs, the kids' rooms, the little milestones. This is what my audience comes for, and it's where the brands I work with live: part of the moment, not an ad break.
04 · Clinic and beauty expertise
A clinic owner, on camera and on stage
I co-own SSKIN, a skin and cosmetic clinic in Robina. I film treatments on the clinic floor, share what actually works on my own skin, and speak to beauty and spa owners about building a clinic from outside the industry.
Talks, podcasts and industry
05 · Experiences
Out, about and in the room
Hotels, farm stays, premieres, launches, retreats and family days out. I show up, I bring the family when it fits, and I make it look like the best version of a real weekend.
06 · Horror reviews
After the kids are down
I'm a horror movie buff. Once both kids are asleep, it's popcorn, the laptop and whatever is going to scare me most, and then I tell my audience whether it was worth it. It's a natural home for streaming services, film releases, books and cosy nights in.
What you can book
Book one, or build a campaign
- 01
UGC video ads
Ready-to-run vertical video for your own pages and paid ads. Talk to camera, voiceover over real footage, or the product in use. Clean files, no watermark.
- 02
Sponsored Reels and TikToks
Posts on my own channels, where my audience already comes for family, skin, home and fashion. Filmed once, posted to both.
- 03
Concept and script
Send a brief and I come back with the idea, the hook and the words, built around a real moment in our week.
- 04
Family and home content
School mornings, bedtimes, weekends, the kids' rooms. The product shows up the way it does in our life.
- 05
Clinic and beauty content
Filmed in SSKIN, the skin clinic I co-own. For beauty tech, hair, devices and wellness, that setting carries weight.
- 06
Experiences and appearances
Hotels, launches, premieres, family days out and panels, on the Gold Coast or further afield.
About Amy
A life worth remembering
Amy Hembrow is a Gold Coast mum of two, a clinic owner and, by her own description, a hopeless sentimentalist. She documents the moments, marks the milestones, and tells people honestly whether a thing was worth the money.
She co-founded SSKIN, a skin and cosmetic clinic in Robina, with her sister Emilee, and runs Tammy Fit as General Manager alongside her sister Tammy. Being on a clinic floor most weeks is why her audience believes her: she will say what something can genuinely do and what it can't.
She is one of the three Hembrow sisters, and brands can work with one trusted voice or all three.
Questions bookers ask
Good to know
Who is Amy Hembrow?
Amy Hembrow is a UGC and influencer content creator based on the Gold Coast, Queensland, Australia. She is a mum of two, co-founder of SSKIN, a skin and cosmetic clinic in Robina, and General Manager of Tammy Fit. She creates content about motherhood, skin, home and fashion on Instagram (@amy_isha_hembrow) and TikTok (@amyhembrow).
Does Amy Hembrow make UGC for brands?
Yes. Amy makes UGC, meaning ready-to-run video a brand posts on its own pages and uses in its own ads, as well as sponsored posts on her own Instagram and TikTok. Past work includes content for Yoto, MCoBeauty, Cullen Jewellery, Sheridan, Red's Baby, Fashion Nova and Studio Pfeiffer, plus treatment content for SSKIN.
How do I book Amy Hembrow?
All bookings go through her manager, Jo Constable at 22 Management. Email jo@22.com.au with the brand, the product, the deliverables you need, where the content will run and your timing.
Can Amy make UGC without posting it on her own channels?
Yes. Brands can book UGC only, where Amy films and delivers the content for the brand's own channels and ads, or pair it with posts on her Instagram and TikTok.
What kinds of brands does Amy Hembrow work with?
Brands that fit a real family life on the Gold Coast: kids' products and fashion, toys and books, home, bedding and interiors, women's fashion and accessories, beauty and hair, hotels, theme parks and family experiences, food, and tools for founders.
Can Amy's children appear in brand content?
Where it suits the brief, yes. Her two children appear in much of her content. Terms for their likeness, including how long and on which channels, are agreed in writing with 22 Management before filming.
Does Amy Hembrow work with brands outside the Gold Coast?
Yes. UGC and product content can be shot at home and delivered anywhere, and Amy travels for events, launches and experiences.
Can brands use Amy's content in paid ads?
Yes. Paid usage, boosting, whitelisting and category exclusivity are available and are quoted separately from the content itself.
Does Amy Hembrow speak at events?
Yes. Amy has spoken at the Fresh Life conference, Beauty & Spa Insiders and Beauty Expo Australia, appeared live on the Today Show and on the Let's Be Real podcast, and attended events including Women With Horsepower, often alongside her sister and business partner Emilee, about building SSKIN and running a clinic. She has also been a podcast guest on Let's Be Real, her sister's podcast with Nova.
Does Amy Hembrow review horror movies?
Yes. Amy is a horror movie buff and regularly reviews horror films and thrillers on Instagram and TikTok, including Leviticus and Resident Evil. Streaming services, film releases and night-in brands can book her for this content.
Can I book Amy with Tammy and Emilee Hembrow?
Yes. Amy is one of the three Hembrow sisters. All three are represented by 22 Management, so a brand can book Amy on her own or the sisters together.
Work with me
Tell Jo what you're making
Send the brand, the product, what you need, where it will run and when. Jo will come back with options and a quote, including usage rights if the content will run as ads.
Jo Constable · 22 Management
jo@22.com.au