UGC and influencer creator · Gold Coast, Australia
Mum of two, clinic owner and hopeless sentimentalist, making content for brands.
I make UGC and social content for brands: ready-to-run video for your own pages and ads, and posts on mine. I also co-own a skin clinic and run a fitness app business day to day, so I brief, approve and deliver like someone who sits on the brand side too.
Represented by 22 Management, alongside my sisters Tammy and Emilee.
Management
I'm represented by 22 Management in Sydney, managed by Jo Constable. It's the first time my sisters Tammy, Emilee and I have all been with the same agency, and it just makes sense. Every brand enquiry goes through Jo.
Showreel
Bedtimes, kids' rooms, clinic treatments, hotel stays and outfit polls. Real moments with the brand inside them, filmed on my phone in my actual week.
Case studies
YotoPaid partnership · 2026
Heartwood Farm, Byron BayGiveaway
The Iron SprayTikTok
For agencies and brands
The short version, for anyone putting together a shortlist.
01 · UGC
Product in use, inside a real week. Tap any video for sound.
02 · Fashion
Outfits worn to the things that actually happen: date nights, lunches, events and school runs. My "1 or 2?" posts are some of my most commented, because my audience loves to have a say.
03 · Everyday moments
The school runs, the kids' rooms, the little milestones. This is what my audience comes for, and it's where the brands I work with live: part of the moment, not an ad break.
04 · With my sisters
Some of my favourite work is with Tammy and Emilee. We're all with 22 Management, so a brand can book me on my own or with one or both of my sisters.
05 · Clinic and beauty expertise
I co-own SSKIN, a skin and cosmetic clinic in Robina. I film treatments on the clinic floor, share what actually works on my own skin, and speak to beauty and spa owners about building a clinic from outside the industry.
06 · Experiences
Hotels, farm stays, premieres, launches, retreats and family days out. I show up, I bring the family when it fits, and I make it look like the best version of a real weekend.
07 · Horror reviews
I'm a horror movie buff. Once both kids are asleep, it's popcorn, the laptop and whatever is going to scare me most, and then I tell my audience whether it was worth it. It's a natural home for streaming services, film releases, books and cosy nights in.
What you can book
Ready-to-run vertical video for your own pages and paid ads. Talk to camera, voiceover over real footage, or the product in use. Clean files, no watermark.
Posts on my own channels, where my audience already comes for family, skin, home and fashion. Filmed once, posted to both.
Send a brief and I come back with the idea, the hook and the words, built around a real moment in our week.
School mornings, bedtimes, weekends, the kids' rooms. The product shows up the way it does in our life.
Filmed in SSKIN, the skin clinic I co-own. For beauty tech, hair, devices and wellness, that setting carries weight.
Hotels, launches, premieres, family days out and panels, on the Gold Coast or further afield.
About Amy
Amy Hembrow is a Gold Coast mum of two, a clinic owner and, by her own description, a hopeless sentimentalist. She documents the moments, marks the milestones, and tells people honestly whether a thing was worth the money.
She co-founded SSKIN, a skin and cosmetic clinic in Robina, with her sister Emilee, and runs Tammy Fit as General Manager alongside her sister Tammy. Being on a clinic floor most weeks is why her audience believes her: she will say what something can genuinely do and what it can't.
She is one of the three Hembrow sisters, and brands can work with one trusted voice or all three.
Questions bookers ask
Amy Hembrow is a UGC and influencer content creator based on the Gold Coast, Queensland, Australia. She is a mum of two, co-founder of SSKIN, a skin and cosmetic clinic in Robina, and General Manager of Tammy Fit. She creates content about motherhood, skin, home and fashion on Instagram (@amy_isha_hembrow) and TikTok (@amyhembrow).
Yes. Amy makes UGC, meaning ready-to-run video a brand posts on its own pages and uses in its own ads, as well as sponsored posts on her own Instagram and TikTok. Past work includes content for Yoto, MCoBeauty, Cullen Jewellery, Sheridan, Red's Baby, Fashion Nova and Studio Pfeiffer, plus treatment content for SSKIN.
All bookings go through her manager, Jo Constable at 22 Management. Email jo@22.com.au with the brand, the product, the deliverables you need, where the content will run and your timing.
Yes. Brands can book UGC only, where Amy films and delivers the content for the brand's own channels and ads, or pair it with posts on her Instagram and TikTok.
Brands that fit a real family life on the Gold Coast: kids' products and fashion, toys and books, home, bedding and interiors, women's fashion and accessories, beauty and hair, hotels, theme parks and family experiences, food, and tools for founders.
Where it suits the brief, yes. Her two children appear in much of her content. Terms for their likeness, including how long and on which channels, are agreed in writing with 22 Management before filming.
Yes. UGC and product content can be shot at home and delivered anywhere, and Amy travels for events, launches and experiences.
Yes. Paid usage, boosting, whitelisting and category exclusivity are available and are quoted separately from the content itself.
Yes. Amy has spoken at the Fresh Life conference, Beauty & Spa Insiders and Beauty Expo Australia, appeared live on the Today Show and on the Let's Be Real podcast, and attended events including Women With Horsepower, often alongside her sister and business partner Emilee, about building SSKIN and running a clinic. She has also appeared on the Let's Be Real podcast with Nova.
Yes. Amy is a horror movie buff and regularly reviews horror films and thrillers on Instagram and TikTok, including Heel, Leviticus, Resident Evil and Saccharine. Streaming services, film releases and night-in brands can book her for this content.
Yes. Amy is one of the three Hembrow sisters. All three are represented by 22 Management, so a brand can book Amy on her own or the sisters together.
Work with me
Send the brand, the product, what you need, where it will run and when. Jo will come back with options and a quote, including usage rights if the content will run as ads.
Jo Constable · 22 Management
jo@22.com.au